helping journalists cover social media in the presidential campaign
The Biden campaign has started running ads from a staggering 26 additional pages over the last two weeks, including pages for established media outlets. The ads the Biden campaign has run from pages for some of these media outlets are worth more closely scrutinizing.
We have discovered that the Illuminating 2020 dashboard has been underestimating the spending and impressions totals, particularly for the Biden campaign. This discrepancy is the result of our original decision to not include ads that ran without any text in
Jay Kachhadia, one of the talented researchers on the Illuminating team, recently published an article on Towards Data Science, a Medium publication, describing the tools we use to collect digital political ads, classify these ads, and share the results on
By Brian McKernan On September 16 and 17, the Trump campaign started running ads from twelve state-specific pages, such as “Trump For Florida” and “Trump for Wisconsin.” These Facebook pages provide insight into what the Trump campaign considers their must-win
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