Noteworthy News in Nevada: A Retrospective on 2020 Presidential Election Campaign Ads in the Silver State

A light fixture in the shape of the state of Nevada with "LET'S VOTE" inside the state.

As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.

How Trump Used Facebook Ads in Arizona

Finger holding a "I VOTED" sticker

Prior to the election, many analysts predicted that Arizona would be a tight race and a key battleground state for both campaign’s path to victory. Donald Trump ran ads in Arizona from several different Facebook pages. Using data collected by Illuminating, trends about the demographics Trump targeted can be examined, comparing state-specific strategy to what Trump did overall.

Trump’s Ad Spending Breakdown in the “Latinos for Trump” Facebook Page

Gathering of Trump supporters. One supporter is holding a flag with Trump's image on it.

With the election finally decided, it is clear that the 2020 election was far from predictable. Several key voting demographics defied polling and created an unexpected outcome. In this article, we take a look at the “Latinos for Trump” Facebook page and how ads were used to influence this key demographic of voters.

Campaigns’ Different Strategies in States on the Edge

Campaigns’ Different Strategies in States on the Edge

Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.  

Trump’s slow summer climb in the Florida polls

President Trump staring at the camera with an American flag in the background.

Biden has maintained a fairly consistent national polling lead of around 7 to 8% since mid June, but Trump’s standing in the race has tightened in certain key battleground states. For example, Biden had a polling lead of approximately 7% in Florida mid June, but his lead has dropped to 1.8% as of September 29. Has the Trump campaign changed its advertising strategies between mid June and September? By looking at the Illuminating 2020 data, we see that there is a re-balancing of ad strategy taking place, as both campaigns are trying their best to find their “sweet spot” of message type targeting potential voters in important battleground states.