To Swing or Not to Swing: How Facebook Ads Were Used to Reach Ohio Voters

Photo of the John A. Roebling Suspension Bridge in Cincinnati.

Ohio has been considered one of the most significant swing states for decades, but for the first time since 1960 the winner did not win the state of Ohio. In this post, we take a look at how the candidates used Facebook and Instagram ads to appeal to voters in Ohio.

Campaigns’ Different Strategies in States on the Edge

Campaigns’ Different Strategies in States on the Edge

Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.