As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.
The campaigns of Donald Trump and Joe Biden together spent US $65.8 million on social media advertising between June 1 and Sept. 13. With these ads, which amount to about 30% of both campaigns’ spending, the candidates are trying to mobilize voters – find supporters and then spark them to get involved.
An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.