Earlier in the summer, Donald Trump consistently had a lower spend per 1000 views than Joe Biden. However, in many of the final weeks before the election, it was Joe Biden’s ads that had a lower spend per view.
Examining how the candidates’ amount spent per view changed throughout the campaign
![Examining how the candidates’ amount spent per view changed throughout the campaign A pile of U.S. $1 bills.](https://news.illuminating.ischool.syr.edu/wp-content/uploads/2020/11/sharon-mccutcheon-8lnbXtxFGZw-unsplash-750x350.jpg)