An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.
How Joe Biden uses smaller ad microbuys to target voters
![How Joe Biden uses smaller ad microbuys to target voters Photo of Joe Biden and Barack Obama looking at the screen of a phone being held by Biden](https://news.illuminating.ischool.syr.edu/wp-content/uploads/2020/08/barack-obama-1199638_1920-750x350.jpg)
An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.