helping journalists cover social media in the presidential campaign
Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.
The campaigns of Donald Trump and Joe Biden together spent US $65.8 million on social media advertising between June 1 and Sept. 13. With these ads, which amount to about 30% of both campaigns’ spending, the candidates are trying to mobilize voters – find supporters and then spark them to get involved.
Text messages and emails from political campaigns are pouring into Americans’ phones and inboxes right now. This is because campaign operatives believe that the more messages they send, the greater the odds that you will act. Each time you act, the campaign gets insight on what types of messages seem to work with you. They’ll learn from your responses, and send you more messages, in the hopes you’ll stay involved and that they can eventually secure your vote.