This report provides analyses by the Illuminating 2020 project on the topics in the ads the Biden and Trump campaigns ran on Facebook and Instagram during the 2020 U.S. presidential election.
Identifying Political Topics in Social Media Messages
In this post, we introduce our lexicon-based approach to political campaign advertisement message topic classification.
Illuminating 2020 Report: The 2020 General Election Campaign Advertising on Facebook
Former Vice President Joe Biden and President Donald Trump spent a historic $217 million advertising on the Facebook and Instagram social media platforms during the 2020 general election. This report provides analyses by the Illuminating 2020 project for how both campaigns used Facebook and Instagram advertising in the general election campaign, including targeting and messaging.
How Biden Used Facebook Ads in Arizona
Biden’s historic win in Arizona created reason to explore how he advertised on Facebook in Arizona, and how that differed from how he advertised overall.
To Swing or Not to Swing: How Facebook Ads Were Used to Reach Ohio Voters
Ohio has been considered one of the most significant swing states for decades, but for the first time since 1960 the winner did not win the state of Ohio. In this post, we take a look at how the candidates used Facebook and Instagram ads to appeal to voters in Ohio.
Noteworthy News in Nevada: A Retrospective on 2020 Presidential Election Campaign Ads in the Silver State
As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.