Biden’s historic win in Arizona created reason to explore how he advertised on Facebook in Arizona, and how that differed from how he advertised overall.
How Biden Used Facebook Ads in Arizona
Examining how the candidates’ amount spent per view changed throughout the campaign
Earlier in the summer, Donald Trump consistently had a lower spend per 1000 views than Joe Biden. However, in many of the final weeks before the election, it was Joe Biden’s ads that had a lower spend per view.
Facebook’s election advertising restrictions: an overview
In anticipation of a contentious presidential election, Facebook announced in September 2020 that it would make two changes to its treatment of ads about “social issues, elections or politics” in the US. This post provides an overview of these changes.
Trump’s Ad Spending Breakdown in the “Latinos for Trump” Facebook Page
With the election finally decided, it is clear that the 2020 election was far from predictable. Several key voting demographics defied polling and created an unexpected outcome. In this article, we take a look at the “Latinos for Trump” Facebook page and how ads were used to influence this key demographic of voters.
The Cost of COVID: For Candidates and for the Country
As the death toll in the U.S. climbs to over 230,000, let’s see how Biden and Trump are choosing to discuss COVID.
All Eyes on Georgia: How Candidates are Spending in the Peach State
As Election Day ballots are being cast, both candidates are hoping their ad spending efforts in Georgia have paid off. In this post, we take a look at how the candidates are using different types of Facebook ads to appeal to Georgia voters.
Battle in the Badger State: Campaign Advertising in Wisconsin
In the final days of the election, the Biden and Trump campaigns have focused a large sum of their ad spending in Wisconsin. In this post, we analyze how each candidate is allocating their money in hopes of winning over last-minute voters in this critical battleground state.
The Biden campaign is running ads for Jill Biden’s chicken parmesan recipe
The Biden campaign has started running ads from a staggering 26 additional pages over the last two weeks, including pages for established media outlets. The ads the Biden campaign has run from pages for some of these media outlets are worth more closely scrutinizing.
How candidates are spending in Pennsylvania
Joe Biden and Donald Trump have heavily focused spending in Pennsylvania, a critical battleground state in the November election.
Campaigns’ Different Strategies in States on the Edge
Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.