helping journalists cover social media in the presidential campaign
Ohio has been considered one of the most significant swing states for decades, but for the first time since 1960 the winner did not win the state of Ohio. In this post, we take a look at how the candidates used Facebook and Instagram ads to appeal to voters in Ohio.
As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.
As Election Day ballots are being cast, both candidates are hoping their ad spending efforts in Georgia have paid off. In this post, we take a look at how the candidates are using different types of Facebook ads to appeal to Georgia voters.
Joe Biden and Donald Trump have heavily focused spending in Pennsylvania, a critical battleground state in the November election.
Biden has maintained a fairly consistent national polling lead of around 7 to 8% since mid June, but Trump’s standing in the race has tightened in certain key battleground states. For example, Biden had a polling lead of approximately 7% in Florida mid June, but his lead has dropped to 1.8% as of September 29. Has the Trump campaign changed its advertising strategies between mid June and September? By looking at the Illuminating 2020 data, we see that there is a re-balancing of ad strategy taking place, as both campaigns are trying their best to find their “sweet spot” of message type targeting potential voters in important battleground states.