An analysis of how Donald Trump’s campaign uses smaller ad buys to target specific subsets of people.
How Donald Trump uses smaller ad microbuys to target voters
![How Donald Trump uses smaller ad microbuys to target voters Photo of President Trump speaking at a microphone with one hand raised and an American flag behind him.](https://news.illuminating.ischool.syr.edu/wp-content/uploads/2020/08/trump-2546104_1920-750x350.jpg)
An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.