In this post, we introduce our lexicon-based approach to political campaign advertisement message topic classification.
Identifying Political Topics in Social Media Messages
PoliBERT: Classifying political social media messages with BERT
This post features a working paper that the Illuminating team presented at the 2020 SBP-BRiMS Conference. We describe and compare two computational techniques that we have used to classify Facebook and Twitter posts by message type.
Exploring Illuminating’s 12 topic categories for the 2020 Presidential Election campaign ads
Due to the sheer magnitude of the Facebook and Instagram ads run by 2020 presidential campaigns, the Illuminating 2020 Project developed Machine Learning (ML) algorithms to automatically classify ads by message topic. This post breaks down the topic classifications used by the ML model to understand how the Trump and Biden campaigns attempt to persuade the public.