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    How Donald Trump uses smaller ad microbuys to target voters

    Photo of President Trump speaking at a microphone with one hand raised and an American flag behind him.

    An analysis of how Donald Trump’s campaign uses smaller ad buys to target specific subsets of people.

    Anthony Dabbundo August 28, 2020October 9, 2020 2020 Presidential Election, Ad States, Age Demographics, Facebook Ads, Gender Demographics, Message Topic, Message Type 1 Comment Read more
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    Categories

    • 2020 Presidential Election (29)
    • Ad States (17)
    • Age Demographics (15)
    • Battleground States (8)
    • Campaign Fundraising (4)
    • Facebook Ads (29)
    • Facebook Posts (3)
    • Gender Demographics (13)
    • Journal article (1)
    • Message Topic (15)
    • Message Toxicity (3)
    • Message Type (13)
    • Twitter Posts (3)
    • Uncategorized (15)
    • Website Update (4)

    Tags

    2020 election (20) 2020 Presidential Election (6) Ad buys (7) Age (6) Age Demographics (6) Arizona (3) Attack ads (2) Bernie Sanders (2) Biden (3) Biden ads (6) Call to Action (3) COVID-19 (3) Democratic primary (2) Democrats (3) demographics (5) Donald Trump (21) Electoral College (2) Facebook (6) Facebook Ad Library (9) Facebook ads (12) Facebook posts (2) Florida (4) Gender (9) Georgia (3) Iowa (2) Joe Biden (21) Location (4) Machine Learning (3) message tone (4) message topic (14) Message type (12) Nevada (2) North Carolina (2) Ohio (3) Pennsylvania (3) Presidential election (3) Spending (4) spend per 1000 views (2) Swing states (5) Trump ads (5) Twitter (2) Twitter posts (2) Unique ads (2) Week in Review (3) Wisconsin (2)

    Funding

    This project is supported by the John S. and James L. Knight Foundation, the Tow Center for Digital Journalism at Columbia University, the Center for Computational and Data Sciences and the BITS Lab at the School of Information Studies at Syracuse University.

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