Donald Trump and Joe Biden enter the final full week of the campaign with an increased focus on swing states and spending records.
Week in Review, 10/26: The campaign enters the final full week
Exploring Illuminating’s 12 topic categories for the 2020 Presidential Election campaign ads
Due to the sheer magnitude of the Facebook and Instagram ads run by 2020 presidential campaigns, the Illuminating 2020 Project developed Machine Learning (ML) algorithms to automatically classify ads by message topic. This post breaks down the topic classifications used by the ML model to understand how the Trump and Biden campaigns attempt to persuade the public.