While Joe Biden ran plenty of convention-specific advertising during the DNC, Donald Trump’s campaign still outspent him in the week from Aug. 17-23.
Week in Review, 8/24: A contrast in messaging during the Democratic Convention week
Exploring a spike in incivility for the Trump campaign
Although Donald Trump’s re-election campaign traditionally spends more money towards civil ads, a drastic increase in incivility during the week of July 6th, led to 68.8% of that week’s spending contributing towards uncivil ads.
An Introduction to the Illuminating Project
Illuminating is a computational journalism project that empowers journalists covering US political campaigns. The Illuminating data helps journalists see patterns and changes in how candidates address communicate to voters over time. If candidates are spending millions of dollars to micro-target voters on digital media, then someone needs to improve transparency and hold them accountable, explains Dr. Jennifer Stromer-Galley, Principal Investigator of the project.