An analysis of how Donald Trump’s campaign uses smaller ad buys to target specific subsets of people.
How Donald Trump uses smaller ad microbuys to target voters
Week in Review, 8/24: A contrast in messaging during the Democratic Convention week
While Joe Biden ran plenty of convention-specific advertising during the DNC, Donald Trump’s campaign still outspent him in the week from Aug. 17-23.
An Introduction to the Illuminating Project
Illuminating is a computational journalism project that empowers journalists covering US political campaigns. The Illuminating data helps journalists see patterns and changes in how candidates address communicate to voters over time. If candidates are spending millions of dollars to micro-target voters on digital media, then someone needs to improve transparency and hold them accountable, explains Dr. Jennifer Stromer-Galley, Principal Investigator of the project.