helping journalists cover social media in the presidential campaign
With the election finally decided, it is clear that the 2020 election was far from predictable. Several key voting demographics defied polling and created an unexpected outcome. In this article, we take a look at the “Latinos for Trump” Facebook page and how ads were used to influence this key demographic of voters.
To run ads on Facebook, advertisers must connect their ads to a particular Facebook page that they administer. However, Facebook does not limit advertisers to running ads from a single Facebook page. For example, the Trump campaign has been running ads from over 20 different Facebook pages so far this year. Several of these pages are targeted at specific demographics. This is a deep dive of the month-by-month breakdown of how Donald Trump has utilized demographic-specific Facebook pages to run ads.