How Trump Used Facebook Ads in Arizona

Finger holding a "I VOTED" sticker

Prior to the election, many analysts predicted that Arizona would be a tight race and a key battleground state for both campaign’s path to victory. Donald Trump ran ads in Arizona from several different Facebook pages. Using data collected by Illuminating, trends about the demographics Trump targeted can be examined, comparing state-specific strategy to what Trump did overall.

Deep Dive into Trump’s Demographic-Specific Facebook Pages

Crowd of people dressed in winter clothes with US-themed colors. A person with a "Korea Veteran" hat appears in the center of the photo.

To run ads on Facebook, advertisers must connect their ads to a particular Facebook page that they administer. However, Facebook does not limit advertisers to running ads from a single Facebook page. For example, the Trump campaign has been running ads from over 20 different Facebook pages so far this year. Several of these pages are targeted at specific demographics. This is a deep dive of the month-by-month breakdown of how Donald Trump has utilized demographic-specific Facebook pages to run ads.