Donald Trump and Joe Biden enter the final full week of the campaign with an increased focus on swing states and spending records.
Week in Review, 10/26: The campaign enters the final full week
Week in Review, 10/5: Trump outspends on COVID-19 messaging
In a week that ended with President Trump announcing that he had tested positive for COVID-19 and being admitted to the Walter Reed medical center, for the first time the Trump campaign outspent the Biden campaign on messages related to COVID-19.
Exploring Illuminating’s 12 topic categories for the 2020 Presidential Election campaign ads
Due to the sheer magnitude of the Facebook and Instagram ads run by 2020 presidential campaigns, the Illuminating 2020 Project developed Machine Learning (ML) algorithms to automatically classify ads by message topic. This post breaks down the topic classifications used by the ML model to understand how the Trump and Biden campaigns attempt to persuade the public.
How Donald Trump uses smaller ad microbuys to target voters
An analysis of how Donald Trump’s campaign uses smaller ad buys to target specific subsets of people.
An Introduction to the Illuminating Project
Illuminating is a computational journalism project that empowers journalists covering US political campaigns. The Illuminating data helps journalists see patterns and changes in how candidates address communicate to voters over time. If candidates are spending millions of dollars to micro-target voters on digital media, then someone needs to improve transparency and hold them accountable, explains Dr. Jennifer Stromer-Galley, Principal Investigator of the project.