Learning Biden’s and Trump’s visions for the future are critical, now more than ever. Unfortunately, the post-debate analysis was unanimous: the public did not get to hear in depth how Trump and Biden will tackle the pressing issues.
Our team at the Illuminating 2020 project analyzed Biden’s and Trump’s messaging in their Facebook and Instagram ads on the issues. Our curiosity was whether the public could glean some understanding of the two candidates’ policies in their ads. Our analysis suggests that Biden, in particular, is less likely to share his policy positions in his ads. He is more likely to emphasize his character and personality and to attack Trump.