Biden’s historic win in Arizona created reason to explore how he advertised on Facebook in Arizona, and how that differed from how he advertised overall.
To Swing or Not to Swing: How Facebook Ads Were Used to Reach Ohio Voters
Ohio has been considered one of the most significant swing states for decades, but for the first time since 1960 the winner did not win the state of Ohio. In this post, we take a look at how the candidates used Facebook and Instagram ads to appeal to voters in Ohio.
Week in Review, 10/26: The campaign enters the final full week
Donald Trump and Joe Biden enter the final full week of the campaign with an increased focus on swing states and spending records.