helping journalists cover social media in the presidential campaign
As Election Day ballots are being cast, both candidates are hoping their ad spending efforts in Georgia have paid off. In this post, we take a look at how the candidates are using different types of Facebook ads to appeal to Georgia voters.
Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.
By Brian McKernan On September 16 and 17, the Trump campaign started running ads from twelve state-specific pages, such as “Trump For Florida” and “Trump for Wisconsin.” These Facebook pages provide insight into what the Trump campaign considers their must-win