Joe Biden and Donald Trump have heavily focused spending in Pennsylvania, a critical battleground state in the November election.
How candidates are spending in Pennsylvania
Week in Review, 10/26: The campaign enters the final full week
Donald Trump and Joe Biden enter the final full week of the campaign with an increased focus on swing states and spending records.
Week in Review, 10/5: Trump outspends on COVID-19 messaging
In a week that ended with President Trump announcing that he had tested positive for COVID-19 and being admitted to the Walter Reed medical center, for the first time the Trump campaign outspent the Biden campaign on messages related to COVID-19.
The Year of the Youth Vote: How Candidates are Targeting 18 to 24 Year-Olds Through Advertising
Historically, youth voters (ages 18-29) have had the lowest voter turnout when participating in national and local elections. With 23 million eligible Gen Z voters this year, almost 16 million more than could vote in the 2016 election, this large but historically inactive voting demographic is a challenging yet necessary group of voters that presidential candidates Joe Biden and Donald Trump have targeted using Facebook and Instagram advertisements. Using the Illuminating Data, we are able to break down how each candidate is tackling the younger portion of this demographic (ages 18 to 24). Both candidates have different strategies on how to reach young adults, but employ these strategies in a way that targets social issues young Americans care about in attempts to mobilize this age group.