Biden’s historic win in Arizona created reason to explore how he advertised on Facebook in Arizona, and how that differed from how he advertised overall.
How Biden Used Facebook Ads in Arizona
Campaigns’ Different Strategies in States on the Edge
Campaigns may have different strategies depending on if a state leans towards them or their opponent. In this post, Illuminating lead researcher Jeff Hemsley investigates if the Trump and Biden campaigns are using different Facebook ad strategies in six key contested states, including Iowa, Georgia, Ohio, North Carolina, Florida and Arizona.
The Trump campaign is now running ads from state-specific Facebook pages
By Brian McKernan On September 16 and 17, the Trump campaign started running ads from twelve state-specific pages, such as “Trump For Florida” and “Trump for Wisconsin.” These Facebook pages provide insight into what the Trump campaign considers their must-win