helping journalists cover social media in the presidential campaign
As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.
With the election finally decided, it is clear that the 2020 election was far from predictable. Several key voting demographics defied polling and created an unexpected outcome. In this article, we take a look at the “Latinos for Trump” Facebook page and how ads were used to influence this key demographic of voters.
In the final days of the election, the Biden and Trump campaigns have focused a large sum of their ad spending in Wisconsin. In this post, we analyze how each candidate is allocating their money in hopes of winning over last-minute voters in this critical battleground state.
The Biden campaign has started running ads from a staggering 26 additional pages over the last two weeks, including pages for established media outlets. The ads the Biden campaign has run from pages for some of these media outlets are worth more closely scrutinizing.
To run ads on Facebook, advertisers must connect their ads to a particular Facebook page that they administer. However, Facebook does not limit advertisers to running ads from a single Facebook page. For example, the Trump campaign has been running ads from over 20 different Facebook pages so far this year. Several of these pages are targeted at specific demographics. This is a deep dive of the month-by-month breakdown of how Donald Trump has utilized demographic-specific Facebook pages to run ads.