helping journalists cover social media in the presidential campaign
As a swing state with 6 electoral votes, Nevada was integral on the path to winning the 2020 election. Here we take a deep dive into how the official Biden and Trump campaign pages targeted voters within the Silver State.
An analysis of how Donald Trump’s campaign uses smaller ad buys to target specific subsets of people.
An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.
While Joe Biden ran plenty of convention-specific advertising during the DNC, Donald Trump’s campaign still outspent him in the week from Aug. 17-23.
Although Donald Trump’s re-election campaign traditionally spends more money towards civil ads, a drastic increase in incivility during the week of July 6th, led to 68.8% of that week’s spending contributing towards uncivil ads.
Illuminating is a computational journalism project that empowers journalists covering US political campaigns. The Illuminating data helps journalists see patterns and changes in how candidates address communicate to voters over time. If candidates are spending millions of dollars to micro-target voters on digital media, then someone needs to improve transparency and hold them accountable, explains Dr. Jennifer Stromer-Galley, Principal Investigator of the project.