To run ads on Facebook, advertisers must connect their ads to a particular Facebook page that they administer. However, Facebook does not limit advertisers to running ads from a single Facebook page. For example, the Trump campaign has been running ads from over 20 different Facebook pages so far this year. Several of these pages are targeted at specific demographics. This is a deep dive of the month-by-month breakdown of how Donald Trump has utilized demographic-specific Facebook pages to run ads.
The campaigns of Donald Trump and Joe Biden together spent US $65.8 million on social media advertising between June 1 and Sept. 13. With these ads, which amount to about 30% of both campaigns’ spending, the candidates are trying to mobilize voters – find supporters and then spark them to get involved.
By Brian McKernan On September 16 and 17, the Trump campaign started running ads from twelve state-specific pages, such as “Trump For Florida” and “Trump for Wisconsin.” These Facebook pages provide insight into what the Trump campaign considers their must-win
An analysis of how Joe Biden’s campaign uses smaller ad buys to target specific subsets of people.